Esso retailers in the community
Esso-branded retailers and associates, most of whom are independent small-business operators, are the face of the company in many communities across Canada. Caring for the community has long been an important part of their approach to doing business. Imperial supports these activities, wherever possible, to contribute to our community reputation and raise awareness of the Esso brand.
| The Esso Community Program provides Esso-branded retailers and associates with matching financial support of up to $1,000 for a local activity in which they are involved. In 2006, the program, including Imperial contributions, raised nearly $450,000 to support more than 260 community initiatives across Canada. These ranged from supporting food banks to sponsoring local sporting events and teams to raising funds for hospitals and children’s programs.
| Retailers and associates also collaborate on special projects that benefit community causes. In 2006, retailers in the Vancouver region collected donations and contributed money to raise more than $26,000 for the BC Children’s Hospital Foundation. In Ottawa and Kingston, Ontario, retailers raised more than $10,000 to support the Children’s Hospital of Eastern Ontario Foundation.
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