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Imperial Oil’s Mobil 1 Lubricants to be branded "Official Motor Oil of
NASCAR" in Canada
| Calgary, AB,
March 16, 2006
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Imperial Oil Limited announced today that Mobil 1 will adopt the “Official
Motor Oil of Nascar” accreditation in Canadian markets.
Mobil 1
packaging as well as promotional materials will now carry the “Official Motor
Oil of Nascar” branding and designation.
An industry
leader in the development of innovative, problem-solving lubricants, the Mobil
1 line of automotive lubricants includes motor oil, transmission fluid, gear
lubricants and greases, and will join a list of performance products endorsed
by North America’s number one motorsport.
“We couldn’t
be prouder to announce this marketing relationship with such a well known and
respected global brand like Mobil,” said Odis Lloyd, NASCAR’s Managing
Director Automotive Aftermarket. “Mobil 1® is a premier, performance brand
with a name that NASCAR fans know and respect.”
“NASCAR
continues to grow and to gain fans in the Canadian market who value automotive
performance and the measures that must be taken to achieve NASCAR victories,"
said Jeff Diederichs, Marketing Manager, Imperial Oil Lubricants & Specialties
Division. ”Race fans know that with Mobil products – NASCAR’s official
lubricants – they realize some of the same performance benefits as the world's
top racing teams."
Customers throughout the world have
relied on Mobil 1 lubricants for more than 30 years. As the world’s leader,
Mobil 1 stands for performance, innovation and expertise. In Canada, Mobil 1
lubricants are marketed and distributed by Imperial Oil through leading mass
merchants, major automotive manufacturers, and Branded Distributors. Mobil 1
is original equipment in several vehicles including Corvette, Cadillac,
Porsche, Viper, and Mercedes-Benz AMG.
About Esso
Imperial Oil has been a proud part of energy leadership in Canada for 126
years. Since 1880, the company has built a reputation for being an innovator
and industry leader as one of Canada’s largest producers, refiners and
marketers of petroleum products and petrochemicals. The company’s focus on
innovation and operational excellence, combined with its commitment to safety,
environmental responsibility and the community has made Imperial Oil and Esso
trusted names in Canada.
About NASCAR
NASCAR is one of America’s most popular professional sports with more than 75
million fans and 17 of the top 20 most attended events in the U.S. last year.
NASCAR sanctions 2,200 events at 128 tracks in 40 states across the country.
NASCAR’s automotive licensing program, developed in 1996, was designed to
build awareness for the sport by partnering with leading manufacturers in the
automotive industry. Today, more than 30 companies are part of the program
with the NASCAR Performance brand serving as the flagship. Together with a
fully-integrated marketing and media platform, which includes weekly
television (SPEED) and radio shows (MRN and XM), a section in Babcox
publications, and Be Care Car Aware advice in NASCAR Scene, NASCAR Performance
is addressing the car-care needs of the sport’s fans. To assist fans with
vehicle maintenance needs, NASCAR automotive licensing features a dedicated
online site of top automotive repair and parts stores. Called the NASCAR
Performance Network, fans can log on to
NASCAR.com/AutoService to locate a quality repair facility in their local
area.
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