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Notes for remarks by T.J. Hearn, chairman, president and chief executive officer, Imperial Oil Limited, to the annual meeting of shareholders, Toronto, Canada, April 21, 2005.


Toronto, ON
April 21, 2005


Listen to the archived version of the audio webcast.

Download Tim Hearn's remarks and slides in Adobe PDF format.



Ladies and gentlemen, at this point in the proceedings it’s my pleasure to report to you on the company’s progress in 2004 and our plans for the future.

As you know, Imperial’s ongoing strategy is to increase long-term shareholder value by continually improving base operations, while investing in attractive growth opportunities. I am pleased to report that solid progress was made on both fronts.



It was an excellent year from a financial standpoint. Earnings of over $2 billion were the highest in our history -- surpassing the previous record, set in 2003, by $347 million or more than a dollar a share. Return on average capital employed was an industry-leading 28 percent. Total return to shareholders, including share-price appreciation and dividends, was more than 25 percent, following a 30 percent return in 2003.

The company remained financially strong. After capital and exploration expenditures in excess of $1.4 billion, the cash balance at year-end was over a billion dollars. Imperial remained the only Canadian industrial corporation with a Triple-A rating from Standard & Poors.

The major external factors contributing to increased earnings were higher commodity prices and strong margins in petroleum refining and petrochemicals. However, of most importance in my view was solid operating performance throughout the company. Operating reliability improved and record volumes were achieved in several areas, further enabling us to benefit from favorable market conditions.

I am particularly pleased to report that the safety performance of employees and contractors was the best on record. The goal is to ensure that nobody gets hurt, and we are making steady progress towards that objective.  Imperial’s safety record is among the very best in Canadian industry -- a tribute to our employees and their commitment to working safely.

Emissions from operations continue to decline. In 2003, the last year for which industry data is available, emissions of greenhouse gases and of other substances were lower than in the previous year, despite higher production and refining volumes.

In refining, energy use per unit of production continued to decline, due to applying best practices and capital investments aimed at energy efficiency.  Over the last ten years, the energy efficiency of Imperial’s refineries has improved by 16 percent. In addition, after investments of $650 million over the last few years we can now produce motor gasoline with one of the lowest sulphur contents in the world. We are also investing a half-billion-dollars to produce low-sulphur diesel fuel, which will reduce smog-forming emissions.

One source of disappointment was an increase in the number of spills and releases, after many years of steady improvement. We are determined to get back on a positive trend in this area.

Managing controllable costs is essential to improving the base business. For the last ten years, operating expenses normalized for energy costs have been kept essentially flat. This means that more than $750 million of inflation has been absorbed through improved efficiency. Most business units have either achieved, or are close to achieving, best-in-class levels of cost performance.

Substantial progress was also made in advancing the second component of our business strategy, that of investing in attractive growth opportunities.



We continue to believe that the oil-sands of western Canada provide major opportunities for long-term growth.  The oil-sands are one of the world's largest deposits of crude oil. They will be needed to help meet rising demand, and they are the foundation on which Canada's future as an oil-producing country will be built. Imperial intends to be a major player in future oil-sands development, as we have been in the past.



Last year, $800 million was invested in oil-sands opportunities, both to increase production from existing operations and to advance new projects.



For example, at Cold Lake, a development drilling program of 200 wells was completed during the year, and we continue to expand production from existing facilities.



Synthetic crude oil production at Syncrude, in which Imperial holds a 25-percent interest, reached a record level in 2004.



Disappointingly, cost estimates for the upgrader expansion project were increased, and the construction schedule was extended. However, the issues are being addressed and we expect added production later this year.



We also continued to evaluate an oil-sands opportunity at Kearl, near Fort McMurray, in which the company owns a 70-percent interest. Drilling has confirmed a multi-billion-barrel, high-quality resource, and regulatory applications will be filed this year. We believe this project has the potential for up to 300,000 barrels a day over a 40-plus year lifespan.



Progress has also been made on the Mackenzie Gas Project, which will bring discovered natural gas from the Northwest Territories to southern markets.  This is a landmark project, with enormous implications for the country, for the people of the north, and for consumers and producers.



In October, the project co-venturers, led by Imperial, filed the main regulatory applications with the National Energy Board and other regulatory bodies. Once passing this regulatory milestone, a decision will be made on whether or not to proceed with the project.



The company continues to pursue opportunities in Canada’s offshore East Coast region. The Sable offshore project, in which Imperial holds a nine-percent interest, saw production from a new gas field, called South Venture. The company also shares exploration rights in eight deepwater licenses in a largely unexplored area in Newfoundland's offshore. A major seismic program is now under way.



Turning to our petroleum products business, we have the largest market share in most segments, and remain the largest refiner. The base business is continually being improved through disciplined cost management, the effective use of capital, and by meeting and exceeding customers' expectations for quality, convenience and service.



On the Run and Tiger Express retail sites, the collaboration with Tim Hortons, the use of Speedpass and the introduction of pump-mounted television screens have all been successful customer initiatives. The Esso customer loyalty program was recently upgraded with an Aeroplan partnership. This allows customers a choice of collecting Esso Extra points or Aeroplan Miles for travel credits.

The focus on cost management in this area of the business has reduced unit costs by 22 percent over the last ten years. This has been a major contributor to improved earnings over a period when inflation-adjusted margins have continued to decline. 

In chemicals, the business cycle for polyethylene and benzene was favorable, resulting in before-tax earnings of $100 million -- up 170 percent. Our chemicals operation is world-class and highly-efficient.

Before moving on to first-quarter results, I’d like to address the issue of reserves reporting, which I am sure will be of interest to you. I would point out that more detail can be found in your annual report.

The first is to assure you that Imperial has a long-standing, highly-disciplined and very effective process for estimating and reporting of oil and gas reserves. Reserves are stewarded by a team of experienced experts, and the process is designed to ensure both consistency and management accountability.  Additions or revisions to proved reserves are made only after rigorous technical and management reviews. I would add that our reserves professionals are not compensated based on the level of proved reserves booking. Their job is to get the right technical answer -- period.

The second issue relates to a US Securities Exchange Commission guidance that crude oil reserves be calculated and reported based on the price on the last day of the year. Imperial met this reporting requirement.



However, prices for heavy crude oil such as the Cold Lake blend, which were strong for most of 2004, fell sharply at the end of the year. As a result, proved reserves as reported under SEC rules were reduced by some 485 million oil-equivalent barrels. 

Prices rebounded after December 31, and have since returned to the levels experienced through most of 2004.  As a result, the reserves that were taken off the company's books to meet this year-end pricing requirement have now been put on the books as proved reserves.

I also want to emphasize that reserve estimates based on a single year-end price, do not reflect the fundamental economics of the business, and are not relevant to decisions made by the company. We continue to see Cold Lake, and other oil-sands assets, as excellent resources that will significantly improve shareholder value over the long term.



I hope you agree ladies and gentlemen, that a commitment to provide sustained value to shareholders is being met. Over the past ten years, the total return on Imperial shares has averaged 20 percent per year. That is substantially more than an equivalent investment in either the energy index or the composite index on the Toronto Stock Exchange. For example, $100 dollars invested in 1994 was worth over $600 dollars at the end of 2004 and with the recent price on March 31st at $92.02 that investment would be worth $778.00.

In addition, the regular dividend payment again increased in 2004, on an annualized basis, for the tenth year in a row. Funds surplus to investment needs were also returned to shareholders through the ongoing share buyback program.



Let me turn now to a broader theme. As you will know from your annual report, and from the video that was running as you entered the meeting, this year marks Imperial's 125th anniversary. I think it is appropriate to acknowledge this anniversary by commenting on what I would describe as our company’s consistent performance and enduring values. Imperial's record is a source of great pride to our employees, our annuitants, and I believe to our shareholders. It is a privilege for me personally to work for this company.



First and foremost, for the past 125 years your company has consistently met the needs of Canadians for secure, reliable and affordable energy. Without hydrocarbon energy and products derived from petroleum, Canada could not have evolved and grown as it has. Fuels for transportation, home and industrial heating and cooling, lubricants for machinery, fertilizers for crops, and on and on.



Other products include petrochemicals for thousands of products used every day, from medical products, to computers, to food packaging, to housing materials, to electrical products, and to clothing -- all of this is vital to our way of life and standard of living.



For the first seventy years, we supplied needed energy and products from coast to coast when there was no Canadian oil and gas producing industry to speak of. 



Using imported crude oil from around the world supplies were maintained through two world wars, the great depression, and of course we had a few public policy fiascoes.



During this time, the company earned a world-wide reputation for innovation in petroleum refining, and was the first Canadian oil company to establish a world-class research center. Refining processes patented by our scientists remain in use around the world today.



That commitment to advancing technology continues through our own world-class research facilities and our affiliation with ExxonMobil's R&D network, and of course our support of independent research in Canadian universities.  Our recent contribution of $10 million to the University of Alberta, for research into economically and environmentally sound ways of developing the oil sands, is just one of the most recent examples.



The company was also tenacious in its belief that commercial qualities of crude oil could be found in Western Canada.  Through the 1930s and 1940s Imperial was virtually the only company actively exploring in Canada's west. Then in 1947, our landmark discovery of crude oil at Leduc, Alberta -- after drilling 133 dry holes -- effectively created Canada’s domestic oil-producing industry. This changed the fundamental nature of the western Canadian economy. In 1946, Canadian crude oil production totaled 20,000 barrels a day. By 1953 it was more than 400,000 barrels a day. 

Today, Canada is the ninth largest producer of crude oil and natural gas liquids in the world, at around 2.6 million barrels a day, and the third-largest producer of natural gas at close to 6 trillion cubic feet per year.



Oil, gas and petroleum product exports are a major source of wealth and prosperity for our country. This is a mainstay for the national economy. The petroleum industry is a significant employer and taxpayer, and a major customer for Canadian goods and services. We are the country's largest investor at 25 to 30 billion dollars a year for oil and gas production alone. 



This industry has also provided a world-scale petrochemical business, supports numerous construction and service industries, and has helped the development of other Canadian resource industries, from forestry and mining to farming and fishing.

In short, our industry has been, and remains, a significant contributor to the Canadian economy and Canadian way of life. Our company has been, and will remain, a major force in this industry.

However, equally important, in my view, Imperial has remained profitable through its entire history. Profits are not legislated, they must be earned. And without profitability, no business enterprise can survive. Profits are what enable us to continue to develop resources, manufacture products, employ people, pay taxes, contribute to social programs and invest in Canada's future. That is a reality that is sometimes lost on some outside observers.

But Imperial has always been more than the sum of its business accomplishments.  Equally important, I believe, are the values that the company and its people have held throughout its history.



They include a commitment to a safe and healthy workplace, and to supportive and enlightened employment practices. Imperial was the first corporation in Canada to hire a full-time industrial hygienist and among the first to adopt five-day work week, paid vacations and company-subsidized employee savings and insurance plans -- all features of Canada's current workplace. The company’s joint industrial council system of labor relations has been in place for almost ninety years and continues to function well at various locations.



Today the company has policies covering safety, environment, diversity, equity, harassment and other employment areas that fully meet today's needs. But more importantly, these policies are more than just words on paper. They are fully engrained into our day-to-day culture. They are backed by comprehensive training and educational programs, and they are strongly enforced. Others have said that Imperial sets the standard in many areas against which others in Canadian business measure themselves. And we will work hard to continue that tradition.



Environmental responsibility has been in the forefront of our thinking and business planning for many years. For example, as early as 1915, the company was working to ensure that water discharged from its refineries was clean. And we have continued to work hard over the years to reduce emissions from operations. 



Our products have improved to meet the requirements of evolving engine technologies and comply with environmental standards.

Clearly, not all environmental issues associated with our operations and products have been resolved, but good progress continues to be made. When we make human mistakes or errors, we accept full accountability for them.



The company has also been a major corporate contributor to Canadian society and local communities, through a long-standing program of corporate contributions. Imperial's first donation was $85 to a Newfoundland seaman's mission in 1894.



Last year, contributions exceeded $10 million. Countless groups and individuals in education, medicine, arts and culture, sports and social welfare have benefited from this support.

However, the single greatest source of pride is our unwavering commitment to conduct all affairs in accordance with the highest possible standards of ethics and integrity.  This extends through every person and every job, every business contract or transaction and every decision made, whether from the Board of Directors or our front line operations. Whether it is corporate governance or the smallest retail transaction, this has always been the case, and always will be.

Translating those principles into day-to-day reality rests with all employees. In this respect, Imperial and its shareholders are extraordinarily well served. Our employees have been, and are, our greatest source of competitive advantage.  Therefore, on behalf of the board of directors and our shareholders, I want to personally thank our employees for their ongoing excellence and contributions.

We believe that our company offers investors and shareholders a set of strengths that add up to what we call the Imperial Oil advantage. These include a resource base that is second to none in Canada -- a triple-A financial rating, sound governance, a consistent management approach, a disciplined investment strategy, technical leadership, and the best people in our industry.

These strengths, along with our ability to execute major projects, while continually improving base operations, will enable us to continue to grow shareholder value. Equally important, the values and principles on which Imperial’s 125-year history exists, will continue to guide our future.

As you know, later this year, our head-office functions will move to Calgary. This will strengthen our strategic focus while improving organizational productivity and effectiveness. At the same time, we will maintain a significant presence in Ontario, with substantial numbers of employees and extensive operations in refining, marketing and chemicals. Ontario will continue to be a very important part of our future.

In summary, for the last 125 years Imperial has grown and prospered by meeting the energy needs of Canadians as well as their expectations for good corporate citizenship. As we look to the future, I am confident that the levels of performance that have been achieved throughout our history will be sustained for many years to come.

Thank you.


Copyright 2006. Imperial Oil Limited. All rights reserved.
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