|  | Hockey and other sponsorships
Our vision
Over the years the Esso brand has become synonymous with hockey. Esso has been closely linked to Canada's national sport since the 1930s, when it began sponsoring the first national radio broadcasts of professional hockey games across Canada. Since then Esso has been involved in hockey from the grassroots level to the pros, touching Canadians from coast to coast.
Because we have a presence in cities, towns and villages across the country, at Esso, we also believe it's important to get involved with kids and communities. Canada's national sport provides a great medium for doing so.
Sponsorship requests and criteria
We appreciate your interest in securing a sponsorship from Imperial Oil.
Since it's time-consuming for an organization to apply for sponsorship, we encourage you to carefully review our programs and consider the following before applying. We generally do not sponsor:
- Organizations that are not Canadian or are without Canadian affiliation
- Individual applicants, employees and their family members.
- Proposals that stand alone, with limited opportunity for integration with Imperial's sponsorship properties or partners.
- Opportunities that do not support our general hockey-focused sponsorship strategy
A majority of our funds are already committed to our existing sponsorship partners. In assessing sponsorship opportunities we take into account the impact of the program on a national basis, the offer, the fit to our marketing brand strategies and general sponsorship guidelines, the ability for the company and its employees to support the program and its impact on the communities in which we live.
To submit your sponsorship request, click here
Local requests:
For sponsorship of local programs and teams please contact your local Esso-branded retailer. For a list of retailers/ associates in your community, call our customer service centre at 1-800-567-3776.
For other community investment requests, click here.
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